Designer Furniture - Classic & Contemporary. A collector by choice and habit, Beena's passion for heritage and classic furniture translated into creative ethos which started off initially as designing for friends and family. Within a short span of time, her work has evolved into a growing demand of selective designs and her own signature pieces. After much deliberation and the support of her family, Beena Asim has now formally launched with an objective to carve a niche for herself inline with her vision and passion for classic furniture designs.

She has experimented with different materials, shapes and colors. From Sheesham to Oak wood, from the darker shades of browns to greys and from rounds to hexagons she has utilized every piece and material. She has also used some real precioius stones such as Emeralds, Feroza and Ruby's in some of her signature pieces.